SEO (Search Engine Optimization) in 2023 is likely to focus on the following areas

Creating high-quality and informative content that is useful to users
Optimizing the website’s structure and user experience to improve engagement and reduce bounce rates
Building backlinks from reputable websites to increase the website’s authority
Utilizing schema markup and structured data to help search engines understand the content on the website
Focusing on local SEO and making sure the website is visible in local search results
Optimizing for voice search and featured snippets
Utilizing social media and other platforms to drive more traffic to the website.

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